When choosing a footage company to use, there are a few things you should know. Often, you get a choice between commercial or editorial footage stock. As the name suggests, commercial stock footage is used to sell a product. Editorial footage, on the other hand, is used by media outlets or a news platform to illustrate a story or an article they will produce.
Commercial Footage or Editorial Footage
Making the choice between commercial and editorial footage might seem easy, but there are really many factors to take into account. Commercial footage is often used by a company to sell a product or a service, editorial footage is used to illustrate a point that media outlets want to get across.. However, what if your needs are somewhere in the middle? You may have to find the perfect image that will both advertise a product, and represent an idea you want to put in the minds of consumers.
What is the Best?
A lot of footage stock companies have their photos ordered by category, which can be really good if you know what you want, but what if you have more of an idea than a real concrete thing you want to portray? Many people who use stock footage do not have a concrete idea of what they want, only an "I'll know it when I see it" attitude about choosing images.
Can I Use Footage Stock?
If you buy the rights to an image, you can totally use it. In fact, you can customize it to your heart's content to really make it work for you. Many types of stock footage are there for you to use them without any hassle on your part. For example, it can be dangerous and unpredictable to work with animals, taking videos or still shots of them, but by buying their likeness, you get to use the footage of animals without having to trouble yourself with actually making it.
Using stock footage is a thing everyone will have to do at some point in their business career. By far the biggest creator of stock footage is the United States government, with NASA and the military being some of the biggest contributors. You can choose any image you like, so it will be sure to be a big hit for you.