Amazon Coins

Amazon is trying out the start of its own personal currency, the Amazon coin. If you already own a Kindle Fire tablet chances are you already know this and have been credited with the 500 coins to use as you will! Now mind you, these 500 coins are not the equivalent of $500 or 500 Euro, however, they allow shoppers to make electronic purchases of virtual goods at the app store at Amazon's worldwide site network.
They don't expire and there is no fee to use them, if you want to buy more coins they cost 1 penny per coin and you can even get a discount if you buy in bulk. Why now you ask? The goal is to create customer loyalty and give Amazon consumers a reason to come by. It's not all that different than having a Starbucks loyalty card or Chuck E. Cheese tokens. Since Amazon coins can only be spent at the Amazon site it locks customers into patronizing Amazon. However, as a consumer it really doesn't change things for you, sure use your $5 coin bonus if they already gave it to you, but otherwise don't waste your time.

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